Bixa orellana is a nonedible fruit from the Amazon forest in Peru. The seeds are used as a dye. The Bixa orellana fruits have been found in old civilizations in Peru - such as the ancient cities of Caral and Casma - dating as far back as 5000 years ago. The natives used to mix lime and coca as a powerful inhalant psychedelic and intoxicant.
   Also known as Achiote, or Achiotl, Bixa orellana is a shrub or small tree from the tropical regions of the Americas, also known also by its Tupi name of urucum.

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Annatto information
Annatto is a pigment derived from the seeds of Bixa orellana. It has been used from antiquity in South America and for over 100 years in Europe. It is now an important safe additive for a wide range of food, partly finding favor due to its natural origin. Bixa orellana is best known as the source of annatto. The Bixa orellana fruit is not edible, but is used for the orange-red pulp that covers the seeds. There appears to be increased human use of annatto, a red yellow food colorant.
   Various plants are used in Caribbean folklore for the treatment of a variety of illnesses including diabetes mellitus. Preliminary investigations of several crude plant extracts have indicated that Bixa orellana, among others, does in fact exhibit hypoglycemic properties.

Norbixin is an unusual dicarboxylic water-soluble carotenoid present as a component in the pericarp of the seeds of Bixa orellana L. (from the Bixaceae family), a tropical shrub commonly found in Brazil. The main carotenoids present in these seeds, bixin and norbixin, form a coloring material, known as annatto, which is mainly used in the food industry. As annatto is only used as a coloring material, most studies of annatto pigments have focused on the determination of annatto levels in food. However these carotenoids have potent antioxidant and antitumor activity.

Bixa orellana is purported to have aphrodisiac properties.

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